SEO Tools, Conversion Optimization & Tracking: Boost Visibility & Profit

Luminet's system is technically optimized to work with all major SEO tools, such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog. Although we don't directly integrate these tools, our platform ensures your website is easily crawlable and analyzable. You just need to implement tracking codes or link accounts to gain comprehensive insights into your site's performance and keyword rankings. Our platform automatically generates SEO-friendly URLs, sitemap.xml, and robots.txt, facilitating the work of these tools.

The Luminet platform is designed to maximize conversions. Through conversion optimization tool integrations with Hotjar, Mouseflow, or Microsoft Clarity, you can monitor user behavior, analyze heatmaps, and session recordings. This helps identify bottlenecks in the purchasing process and make data-driven decisions. Additionally, our marketing tools module allows you to easily create pop-ups, discount offers, and personalized messages to encourage purchases.

For traffic tracking and analytics, the Luminet system supports full Google Analytics integration, which automatically transmits all e-commerce data without additional programming. You can also use alternatives such as Matomo or Microsoft Clarity, which offer more in-depth user behavior analysis through heatmaps and session recordings. These tools help you understand where visitors come from, what pages they browse, and how they interact with your site, allowing you to optimize your Luminet e-shop.

Yes, the Luminet platform fully supports tracking pixels for all popular social media networks, such as Meta Pixel (Facebook, Instagram), TikTok Pixel, Pinterest Tag, as well as Google Ads Conversion Tag and LinkedIn Insight Tag. These tags enable precise tracking of visitor behavior, conversion measurement, and effective remarketing campaigns, targeting ads to users who have already shown interest in your products.

Optimizing the abandoned cart rate is crucial for increasing conversions. Luminet's abandoned cart reports module allows you to monitor abandoned carts, view customer contact information, and send automated email reminders. Combined with conversion optimization tools like Hotjar, you can analyze user behavior during checkout and identify areas for improvement, thus reducing lost sales.

Within the Luminet platform, the SEO tools and settings module is intuitive and requires no programming knowledge. You can easily edit meta titles and descriptions, manage ALT texts, URLs, and structured data (schema.org). The system automatically generates a sitemap.xml and robots.txt file, ensuring your e-shop is optimally prepared for search engines. All these features allow you to conveniently manage and improve your website's visibility.

The integrated Marketing Tools module in the Luminet system enables efficient campaign management. It combines email marketing integrations (Omnisend, Klaviyo), dynamic content creation capabilities (pop-ups, banners), and advanced redirects. Furthermore, the Sales Statistics and Analytics module provides comprehensive insights into campaign effectiveness, allowing you to optimize your marketing budget and increase your return on investment.

Yes, Luminet's platform offers a data export and reports module that allows you to export comprehensive data from any module in various formats (CSV, XLSX, JSON, XML, etc.). This enables you to integrate data with external analytics systems such as Tableau or Microsoft Power BI, perform deeper analysis, and make strategic decisions based on accurate data about your e-shop's activity and customer behavior.

Quantitative analysis, typically performed with Google Analytics, focuses on numbers: visitor count, conversion rates, sales. It answers the question 'what is happening?'. Meanwhile, qualitative analysis, using tools like Hotjar or Mouseflow, examines the motivations behind user behavior: where visitors click, how they scroll, what areas they ignore. It answers the question 'why is it happening?'. Both types of analysis are essential for effectively increasing conversions on your Luminet e-shop.

While Luminet does not have a directly integrated A/B testing module, our platform is fully compatible with third-party A/B testing tools. You can easily integrate popular A/B testing platforms like Optimizely or VWO into your e-shop. This allows you to test different page designs, content variations, button colors, or layouts to determine which elements perform best and help achieve the highest conversion rates. Contact us if you need assistance implementing such solutions.